Our diverse community of students comes together from various non-traditional backgrounds to learn, reskill, and unite around a shared goal to break into tech sales as an SDR. It is with the utmost pride that we share their stories with incoming Tech Fellows, in addition to our mission-aligned hiring partners seeking to strengthen and diversify their sales teams with elite candidates.
Meet Kirsten Koppe, a Flockjay Tech Fellow from our seventh class and current SDR for hire. She shared a few details about her journey with us below. Her sales trainers had this to share:
“Kirsten stays calm under pressure and builds trust quickly with her professionalism and industry savvy. She is sharp, a quick learner, and loves a challenge. Kirsten is a sales professional who’s ready to make an impact on Day 1.”
What did life look like before you found Flockjay?
I’m a Southern California native and went to UCLA. After graduating, I decided to follow my passion and pursue a career as a professional dancer. This unconventional path was full of ups and downs, but it taught me how to push past rejection and how to use little wins as motivation to keep going and to work harder every day. Finally, my perseverance paid off and I got in front of the right people and made the right connections to launch a successful career in the dance industry.
As a dancer, health and fitness had always been a huge part of my life, so I transitioned into the wellness industry and became an instructor at SoulCycle. For six years, I led the pack in both Los Angeles and Chicago and played an integral role in expanding both markets from the ground up.
I had wanted to get into tech sales for a while and leverage those business development skills I had honed, but I didn’t know how to make the jump without having traditional sales experience. Simultaneously, COVID-19 hit, negatively impacting the fitness industry, and I found Flockjay. It truly felt like the stars had aligned for me and I found my answer!
What accomplishments are you most proud of?
My road to success as a professional dancer was not an easy one. I faced a lot of “no’s” before I finally got the biggest “yes” I could have ever imagined when I landed a role as a dancer for Katy Perry. This huge win jump-started my career, and I went on to appear in numerous films, TV shows, and several national commercial campaigns.
At SoulCycle, I was given an opportunity for advancement to relocate to Chicago to open the very first SoulCycle market in the Midwest. I knew I would have to start from scratch and build a whole new book of business in a city in which I knew no one, but I was up for the challenge.
My Chicago team and I developed creative strategies to prospect new customers and to build a robust client network in our new city. We worked relentlessly to meet our quotas and it paid off.
In just two and a half years, Chicago became the third-highest volume market behind New York City and the San Francisco Bay Area as a direct result of my hard work.
What most excites you about a future SDR role?
To be honest, I’m most excited about having a job where my compensation directly reflects my hard work. My favorite part about being an instructor at SoulCycle was the competition aspect and the performance-based compensation structure, but unfortunately, the ceiling was very low and there was no opportunity for growth. I’m really excited to get into an SDR role where I will have more opportunities financially and professionally.
Advice for someone who wants to break into tech?
It’s all about that growth mindset! You’re either winning or you’re learning, so my advice to anyone who wants to break into tech, especially if you don’t have traditional sales experience, is to look at setbacks as gifts and use them as learning opportunities to keep getting better.
Follow Her Journey from Tech Fellow to Elite SDR
Are you a sales leader who is growing your team? If you’d like to connect with more quality SDRs for hire like Kirsten, please email firstname.lastname@example.org or get more info right now.
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