A Closer Look at Flockjay’s Curriculum

A Closer Look at Flockjay’s Curriculum

At Flockjay, our goal is to help people who have never had any sales or tech experience turn into fully ramped tech sales reps in just ten weeks. But to do that, we need to teach our students a comprehensive yet extensive curriculum.

To get a closer look at our curriculum, we’ve fleshed it out below. Read on to see what exactly you’ll learn when you enroll in our program.

Week 1 – Introduction to Solution Selling

During week one, you’ll learn exactly what tech sales is, how to get prospects to like you, and how to determine if your prospects are a good fit or not for your company.

You’ll also get familiar with common tools that sales reps use like Slack, Google Suite, and LinkedIn. If you’ve never used Slack or created a LinkedIn profile, that’s okay! A lot of our alumni who work in tech sales now had never heard of Slack or created a Linkedin before they joined the program. We’ll teach you everything you need to know about the two tools.

Topics Covered

  • Solution sales
  • Rapport building
  • Intro to discovery

Tools Mastery

  • Slack
  • Google Suite

Assignments

  • Create LinkedIn Page
  • Write a LinkedIn Post
  • Submit original resume
  • Read about objection handling
  • Engage With a Flockmate’s LinkedIn post

Week 2 – Inbound Sales & Discovery Calls

During week two, you’ll dive deeper into how you can tell if your prospects are a good fit for your company or not. You’ll also learn how to set up sequences of communication with your inbound prospects or potential customers who reach out to you first about purchasing your product. After class, you’ll put your new discovery skills to the test.

Topics Covered

  • Discovery
    • BANT
    • Qualifying leads
  • Inbound sales cadences
    • Emails
    • Voicemails
    • Calendar invites

Tools Mastery

  • Google Calendar

Assignments

  • Use our research template to research a real company
  • Start new resume
  • Leave a voicemail
  • Update LinkedIn page
  • Research mock company, draft an inbound email, and create a calendar invite

Week 3 – Outbound Sales & Discovery Calls

During week three, you’ll learn all about vetting your outbound prospects on the phone. Outbound prospects are potential customers who you initiate contact with and have never reached out to you before. After class, you’ll put your new discovery skills to the test and refresh your resume.

Topics Covered

  • Outbound sales cadences
    • Company research
    • ICP & IBP
    • Elevator pitch
    • Email cadence
    • Email personalization

Tools Mastery

  • LinkedIn
  • G2

Assignments

  • Use our research template to research a real company
  • Update experience section on your resume using ACR framework (Action, Context, Results)
  • Create an IBP for the real company and draft a 30-60 second elevator pitch to someone who has never heard of them
  • Draft an outbound email to a mock company

Week 4 – Outbound Sales & Prospecting

During week four, you’ll learn all about finding the ideal outbound prospects for your company, which is called prospecting, through product review sites like G2 and company research sites like Crunchbase. After class, you’ll put your new prospecting skills to the test.

Topics Covered

  • Cold calls and voicemails
  • Strategic account penetration

Tools Mastery

  • LinkedIn
  • G2
  • Crunchbase

Assignments

  • Create an outbound email cadence
  • Edit the experience section on your resume by adding contextual and outcome-driven results
  • Draft a cold call script
  • Create a Loom account and Loom video
  • Complete a prospecting document

Week 5 – Tech Tools

During week five, you’ll complete the first step of the Tech Tools module, where you’ll learn how to use one of the most common sales software around — Salesforce. You’ll also learn about the day-to-day of an SDR, as well as work on your resume.

Topics Covered

  • The Workflow of an SDR

Tools Mastery

  • Salesforce

Assignments

  • Format your resume
  • Submit research document

Week 6 – Tech Tools

During week six, you’ll complete the second step of the Tech Tools module, where you’ll learn how to use another common sales software — SalesLoft. You’ll also learn how to enhance the cadence of your communication, as well as selling on social media sites like LinkedIn. After class, you’ll put your newly acquired skills to the test.

Topics Covered

  • Strategic cadence design
  • SFDC/Salesforce integration
  • Social Selling

Tools Mastery

  • SalesLoft

Assignments

  • Complete social selling doc
  • Create first social engagement post
  • Set up SalesLoft account
  • Create Calendly account
  • Submit Capstone Outbound Doc
  • Submit Capstone Inbound Doc

Week 7 – Tech Sales Interview Prep

From week seven to ten, it’s time to get prepared for your interviews. During this week, you’ll complete the first step of the four-step tech sales interview prep process, where you’ll get an overview of what a tech sales interview will look and feel like, learn how to tell your story, and learn how to nail your tone and energy. After class, you’ll hone your interview skills.

Topics Covered

  • Intro to tech sales interview
  • Telling your story
  • Tone and energy

Tools Mastery

  • Linkedin
  • SalesLoft

Assignments

  • Create second social engagement post
  • Complete Tell Your Story document
  • Complete Interview Notes document
  • Record video responses to five interview questions
  • Complete interview story guide

Week 8 – Tech Sales Interview Prep

During week eight, you’ll complete the second step of the tech sales interview prep process, where you’ll run through different types of interviews and different types of questions that you’ll get asked. After class, you’ll keep putting your interview skills to the blade.

Topics Covered

  • Recruiter phone screens
  • Interview question types
  • Behavioral-based questions
  • Performance-based questions

Tools Mastery

  • SalesLoft (with Capstone)

Assignments

  • Use Company Research document to research a real company
  • Record a 2-minute video of yourself answering a question from the interview story guide
  • Complete behavioral-based questions & answer document and choose one question to record a video response to

Week 9 – Tech Sales Interview Prep

During week nine, you’ll complete the third step of the tech sales interview prep process, where you’ll learn how to make your intentions clear during an interview. After class, you’ll continue mastering the art of interviewing.

Topics Covered

  • Interview intentions
  • Take-home assignments

Tools Mastery

  • SalesLoft

Assignments

  • Complete performance-based question & answer document
  • Choose two questions to record a video response to
  • Complete Interview Intention document
  • Complete two THAs

Week 10 – Tech Sales Interview Prep

During week ten, you’ll complete the final step of the tech sales interview prep process, where you’ll learn everything about on-site interviews, following up with interviewers, approaching the job search, and handling job offers. After class, you’ll get ready for graduation!

Topics Covered

  • Review
  • On-site interviews
  • Organizing your resources
  • Email etiquette and interview follow-up
  • Job search and job offers

Tools Mastery

  • Google Drive
  • Chirp (Flockjay Social Network)

Assignments

  • Write a letter to your future self six months from now
  • Prepare some kind words in preparation for graduation to share with your trainers, TAs, and flockmates

Launch Your Career in Tech Sales Today!

Now that you know exactly what you’ll learn to become a fully ramped tech sales rep in just ten weeks, consider applying for our program! If you graduate and qualify for our career services, you potentially land a tech sales role at one of the top tech companies in the world, such as Salesforce, Zoom, or Gong.

Your New Career in Tech Sales Starts Now

Sales is the best kept secret in tech, and Flockjay will show you the way. With online classes and live instructors, Flockjay teaches you everything you need to know to be job ready in just 10 weeks. Ready for a career change?